Privacy Policy

Privacy Policy
1. Introduction
This Privacy Policy describes how IDYL BV ("we", "us", "our") collects, uses, discloses, and protects your personal data when you visit or make a purchase from www.idyl.com (the "Site"). We respect your privacy and comply with applicable data protection laws, including the General Data Protection Regulation (GDPR).
2. Personal Data We Collect
a) Device Information When you visit the Site, we automatically collect:
  • IP address
  • Web browser
  • Time zone
  • Cookies installed
  • Browsing behavior (pages viewed, referring websites, etc.)

    Technologies used include cookies, log files, web beacons, tags, and pixels.
b) Order Information When you make a purchase or attempt to purchase, we collect:
  • Name
  • Billing and shipping address
  • Payment details
  • Email address
  • Phone number

c) Marketing Information When you subscribe to our newsletter or accept marketing cookies, we collect your email preferences and interactions.
3. How We Use Your Personal Data
We use your information to:
  • Fulfill orders and provide customer service
  • Prevent fraud and secure the Site
  • Improve and optimize our Site and marketing campaigns
  • Communicate with you and send marketing communications (if consented)

4. Legal Bases for Processing
We rely on:
  • Performance of a contract (order fulfillment)
  • Legitimate interests (Site improvement, fraud prevention)
  • Consent (marketing communications, cookies)
    Compliance with legal obligations

5. Sharing Your Personal Data
We share your data with trusted partners:
We may also share data to comply with laws or protect our rights.
6. Behavioral Advertising
We use tracking technologies from partners like Facebook, Instagram, TikTok, and YouTube to deliver personalized ads. This may involve sharing device identifiers, browsing behavior, or purchase activity.
You can opt out:
Tracking is based on your prior consent, which you can manage via our Cookie Settings.
7. Cookies and Tracking Technologies
We use cookies to:
  • Operate the Site effectively
  • Analyze Site usage
  • Deliver personalized ads
Non-essential cookies are only used after obtaining your consent. You can manage or withdraw consent via our Cookie Settings.
8. International Data Transfers
Your data may be transferred outside the EEA, including to Canada and the USA. We use appropriate safeguards, such as Standard Contractual Clauses, to protect your data.
9. Your Rights
You have the right to:
  • Access your data
  • Correct inaccurate data
  • Delete your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent
  • Lodge a complaint with a supervisory authority
To exercise your rights, contact us at hello@idyl.com.
10. Data Retention
We retain:
  • Order information for 10 years (legal/accounting purposes)
  • Marketing data until you unsubscribe
  • Device data for 26 months
You can request earlier deletion by contacting us.
11. Minors
Our Site is not intended for children under 13. EU residents must be at least 16 to provide consent, unless parental consent is obtained.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.
13. Contact Us
For questions or concerns, contact:
IDYL BV
Hoveniersstraat 51
2018 Antwerp
Belgium
hello@idyl.com