A conversation with Leya Kaufman from Coveteur
Tell us a bit about yourself
I’m a New York based 32 year old full-time working mom of two boys under three. I’ve built a career that centers around multi-channel brand partnerships. Right now, I’m the Head of Sales & Brand Partnerships for Coveteur. I love working with retail, fashion, and luxury accessory brands. The passions run full circle and my day job certainly impacts my personal style!
How does having modular jewelry fit into your lifestyle and reflect the woman you are?
I have always built my own style through the details that complete a look (accessories and more specifically, jewelry). From a young age, I wore a uniform to school so my earrings, necklaces, bracelets, and rings were the fashion choices I controlled. Ever since I can remember, I’ve been building a daily look not from the typical foundation of basics but from the details and embellishments first. That’s why modular jewelry and Idyl’s collections are a perfect fit. I love to have a collection of classic, exceptional pieces from which I can visualize endless combinations, add-ons…and from there, what I want to wear to let those pieces shine! With modular jewelry, I get to continually reinvent and evolve my style every single day (and every time Idyl launches a new piece..).
Describe when you decide to change an add-on and the feeling it brings you?
I change my add-ons daily. It’s my favorite “getting dressed” ritual. Changing an add-on also gives me a little jolt of fresh style. It’s like the coffee that completes my breakfast and brings me back to life.
What would you say to someone who wants to purchase a modular jewelry piece?
You will not regret it! You’ll love having a “forever” piece like studs or a classic gold chain from which you can experiment with trends, seasonality, and complementary details for your look of the moment. PS: Modular jewelry is also great to travel with. You can bring one pair of studs but a variety of add-ons on vacation and go from day to night in a flash.
What do you think is the future of jewelry and in particular modular jewelry?
I think jewelry will continue to become more sustainable and more personal. With modular jewelry, there really are endless combinations and creations to emulate and to imagine. You’ll be able to walk into a room of modular jewelry fans with limited ‘exact’ duplicity between their individualized ear, neck, and arm stacks, even if they’re all wearing Idyl. Don’t judge if you see me in the center of that room wearing 4-5x add-ons at once…. ;).